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"It's the perfect choice for someone who drinks Coke, but wants Pepsi."

Coca-Cola attracts younger market with “Pepsi Coke”

Coke has been tinkering for years with a formula to compete with Pepsi, and now they’ve taken it to the logical extreme with new Pepsi Coke.

In taste tests, people prefer it more than regular Coke, though not as much as Pepsi. Twenty five years after the 1985 New Coke debacle, the company has learned its lesson and is taking a more direct approach in emulating their competitor’s brand.

Legal experts have yet to weigh in on the bold new strategy.

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