Coke has been tinkering for years with a formula to compete with Pepsi, and now they’ve taken it to the logical extreme with new Pepsi Coke.
In taste tests, people prefer it more than regular Coke, though not as much as Pepsi. Twenty five years after the 1985 New Coke debacle, the company has learned its lesson and is taking a more direct approach in emulating their competitor’s brand.
Legal experts have yet to weigh in on the bold new strategy.
Published in CONSUMER, FOOD, LOOKBACK and MARKETING
Cher Pryce Rosenfell is the Business & Financial Editor at The Post News Times. She yolo'd into that whole GameStop thing right before it tanked.
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